The Game with Alex Hormozi

These 3 Things Will Make Your Business Unstoppable | Ep 816

40 snips
Dec 30, 2024
Discover the pitfalls of serving small businesses and why customer selection is crucial for success. Learn about the advantages of targeting financially stable clients and the risks of unreliable ones. Dive into product strategies that align development with customer needs and the importance of feedback. Uncover the nuances of business valuation, especially when comparing service-based and software businesses. Gain insights that could elevate your business from good to unstoppable!
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ADVICE

Target Large Customers

  • Stop selling to small customers because they often churn due to business failure, not your product's shortcomings.
  • Focus on larger, more stable clients who have greater spending power and lower churn rates.
ANECDOTE

Gym CRM Churn

  • A gym CRM had high churn because many gyms went out of business, illustrating structural churn.
  • This highlights how serving volatile customers leads to a volatile business.
INSIGHT

Beginner Churn

  • Beginner customers, whether B2B or B2C, have higher churn rates.
  • Target experienced customers who are less likely to abandon your product/service.
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