Amplified Impact w/ Anthony Vicino The Simple Money Model Everyone Who Makes Millions Understands | Ep. 817
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Mar 23, 2025 Discover the secrets behind effective pricing strategies and the value-based approach that successful entrepreneurs swear by. Learn how to navigate common pitfalls in pricing and the importance of testing to align with customer expectations. Delve into the value stack concept and see how technology can enhance business efficiency. This insightful discussion offers valuable tips for optimizing pricing while boosting productivity.
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Pricing Strategy
- Test different price points for your products/services to find the optimal price.
- Don't rely on arbitrary margins or competitor pricing; let customer behavior guide you.
Psychology of Pricing
- Many entrepreneurs undervalue themselves and fear raising prices.
- This fear often stems from psychological hangups rather than actual market dynamics.
Finding the Right Price
- Raise prices until a reasonable percentage of customers decline.
- Aim for a conversion rate of 30-40% on sales calls as a general guideline.
