Book Summaries by Wise Words

#29 - Influence Part I - Book Summary

Jul 24, 2022
Discover the fascinating world of persuasion and influence through Cialdini's groundbreaking insights. Learn about the power of reciprocity in negotiation and how the simple act of giving can enhance agreements. Delve into commitment and consistency, exploring how small commitments can lead to larger decisions. Finally, uncover the concept of social proof, revealing how our actions often mirror those around us. With a mix of psychology and real-life examples, this discussion reveals the hidden dynamics shaping our choices.
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1
Intro
00:00 • 2min
2
The Psychology of Influence and Reciprocity
01:51 • 27min
3
The Power of Reciprocity in Negotiation
28:37 • 4min
4
Psychological Insights on Asking for Help
33:06 • 2min
5
The Psychology of Negotiation and Influence
35:00 • 5min
6
The Psychology of Commitment and Consistency
40:02 • 15min
7
The Psychology of Commitment in Sales
55:30 • 5min
8
The Challenge of Consistency and Reflection
01:00:20 • 2min
9
Understanding Social Proof and Its Impacts
01:02:03 • 21min
10
The Power of Social Proof in Influence
01:23:08 • 3min