Kelly Goldston is a marketer after our own hearts: data-driven to the core, she’s changing the norms in the “fast fashion” space as VP of Marketing at ELOQUII.COM, her dream job. In her arsenal, the power afforded her as a digital retailer partnered with a fan army who, when faced with the potential of ELOQUII closure, petitioned for and ultimately inspired it’s spin off from the Limited brand. The best part? She was one of those fans.

However, as we learned over Roederer Estate Brut, the perfect pairing to her bubbly personality, this happenstance would not have been possible without the career path which precedes it. From a controversial period in sales at early Groupon and ultimately data analysis, she was compelled to further her trajectory to better serve the customers she advocated for. So, with a stint at Amazon’s Quidsi brands, Diapers.com and Casa.com, to be exact, and an NYU Stern MBA specializing in marketing and business analytics it only seemed natural that she’d end up where she is. All it took was that one customer service call…

For more from Kelly, please see @MsKellyGoldston.