The Peel with Turner Novak Inside the $2 Trillion Employee Benefits Market | Ryan Sachtjen, Threeflow
Jun 26, 2025
Ryan Sachtjen, Co-founder and CEO of Threeflow, dives into the colossal $2 trillion employee benefits market, uncovering how smaller companies can leverage their position against giants. He shares insights on the importance of brokers, the evolving role of AI in insurance, and his personal story of resilience while launching his startup amidst his wife's health crisis. The discussion also touches on innovative fundraising strategies, the impact of data normalization, and key qualities needed for success in the rapidly evolving insurance landscape.
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ThreeFlow's Collaborative Marketplace
- ThreeFlow is a B2B marketplace connecting employee benefit brokers and insurance carriers.
- It enables collaboration, replacing the inefficient email and document exchange process.
Replacing Manual Broker Workflows
- Brokers manually handle and re-key insurance data, causing inefficiency and errors.
- ThreeFlow's platform replaces this with shared data to enable more advisory work from brokers.
Broker's Essential Advisory Role
- Brokers are critical as advisors and extensions of HR and finance for employers.
- They help navigate complex regional regulations and multiple insurance products, adding essential expertise.