Car Dealership Guy Podcast

#108 Building a 9-figure sales training enterprise, How an F5 tornado changed his life, Getting raided by the FBI, Walking away from a $1M salary | Andy Elliott, CEO of The Elliot Group

Aug 8, 2024

In this engaging conversation, Andy Elliott, the CEO of The Elliott Group, shares his inspiring journey from adversity to success. He reveals how an F5 tornado reshaped his life and led to a dramatic career shift. Andy opens up about the ethical challenges he faced, including an FBI raid, and his bold decision to leave a $1M salary to pursue his passion for sales training. He emphasizes that anyone can excel in sales through mentorship, urging everyone to experience working in a car dealership for a year.

01:00:34

Episode guests

Andy Elliott

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Episode notes

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Quick takeaways

True leadership emphasizes nurturing team members' potential while fostering a culture of love and direct guidance towards success.

Personal transformation can arise from pivotal life experiences, proving that ambition and success stem from overcoming hardships and dissatisfaction.

Ongoing training is essential in the automotive sales industry, as it empowers teams and addresses stagnation caused by a lack of leadership investment.

Deep dives

The Essence of Leadership

Leadership is described as a skill of influence rather than merely a positional title. It involves a deep responsibility to nurture and empower team members, instilling in them the belief that they can achieve greatness. A strong emphasis is placed on showing love and directness in guiding team members toward success. If one is unwilling to engage in this transformative process, it is suggested that they should be replaced to maintain the integrity and vision of the leadership team.

Intro

3min

Transformative Journey from Adversity to Sales Success

4min

The Dual Nature of the Car Business Experience

2min

From Dealership Dilemmas to Coaching Triumphs

20min

Empowering Sales Skills Through Mentorship and Training

2min

Overcoming Sales Barriers

7min

Transforming Automotive Sales and Leadership

19min

The Crucial Role of Coaching in Automotive Sales

5min

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Andy Elliott, CEO of The Elliott Group where we discuss: How an F5 tornado changed his life, Getting raided by the FBI, Walking away from a $1M salary, and why everyone should sell cars for 1 year.

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Topics:

(00:00:00) - Intro

(00:00:38) - Elliott’s background and career before internet fame

(00:09:17) - Learnings from the dealership days

(00:18:35) - How were you able to build up this confidence?

(00:21:10) - The Elliott Group

(00:26:19) - What’s holding sales teams back in auto?

(00:28:54) - Can anyone be taught to sell?

(00:39:09) - What do you do with an underperforming store?

(00:44:43) - What are your insecurities these days?