The Game with Alex Hormozi Why Constant Changes Kill Growth | Ep 893
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May 26, 2025 Discover why changing too much too quickly can hurt business growth. The 20% drop rule illustrates potential revenue losses from constant changes. Learn about the ICE framework to focus on high-impact modifications. Strategic decision-making is key to overcoming challenges in entrepreneurship. Additionally, strategies to build client trust in real estate marketing and scalability hurdles in various industries are highlighted. Explore the importance of aligning products with existing skills for successful lead generation and growth.
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The 20% Drop Rule
- Changing business processes usually causes a 20% revenue drop initially due to adaptation costs.
- Only implement changes expected to yield at least a 20% revenue increase to outweigh this built-in loss.
Use ICE to Prioritize Changes
- Prioritize changes using the ICE framework: Impact, Confidence, and Ease.
- Limit simultaneous changes to avoid compounded negative impacts on revenue.
Stability Enables Incremental Growth
- Stability can naturally improve business performance by 2-3% due to employee specialization.
- Excessive changes disrupt this progress, often causing more harm than good initially.