Taking a bet on Substack’s Network Effect with Nathalie Lussier

Choosing the right platform can feel like an impossible task sometimes. There are so many options, from services to creating your own website and owning everything – how do you choose? Well, Nathalie Lussier and I have both been around the block. She owns a popular WordPress-based LMS called AccessAlly, and I’ve tried dozens of platforms for memberships, including ones I’ve built myself. 

So it was interesting timing when we both decided to start publishing on Substack in late November/early December. Today, we’re going to trade notes, going over why we decided to move there, what migration was like, and what we like and dislike about the platform. For members, we’ll discuss our timing to move within the context of a bigger controversy surrounding Substack. 

Top Takeaways

• Social Media for promoting and growing your work has been going downhill for a while now. But Substack has built in a number of features, like Notes and Recommendations, to incentivize sharing while also staying on the platform. 
• One of Substack's best features is its interoperability. You can easily import email lists, content, and even paying subscribers through Stripe. And moving is easy too. Everything you can import, you can also export. 
• The best way to leverage Substack’s network effect is to find your tribe – people who you can work with to restack, recommend, and follow on Notes. Just like any social network, don’t discount the “social” part. 

Show Notes

• The Momentum Memo
• AccessAlly
• How Knowing Your Customers Lets You Charge More with Nathalie Lussier

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