Sarah Martin, Chief Executive Officer, Pulsate

Without proactive strategies to drive debit card usage, financial institutions are leaving money on the table. Many mobile banking apps offered by community Fis have no mechanism for identifying who should be prompted to use their cards more. The answer is tech that can leverage data-driven insights to deliver personalised, real-time notifications. Robin Amlôt of IBS Intelligence speaks to Sarah Martin of platform provider Pulsate.