SPA Girls Podcast – EP259 – Email Advertising Lists

What’s working for us. Plus, How to prepare your holiday season Advertising.

Christmas is coming whether we like it or not and starting now, as far as advertising is concerned, you need to get your ducks in a row. Spaces will already be dwindling as authors lock in their ads and if you want to have any decent ones, take our advice and get to it today.

This week we look at the major sites we use, as well as some of the smaller, and talk about our success, or lack of it, with each. The most important thing, which we will always stress, is that what works for one person might not be as successful for another, and often it’s hard to appreciate why.

Cheryl – I’ve only had two Bookbubs and they were for International only. International is fine but nowhere near the scale of the US platform. While I still apply, I don’t consider it a major in any of my advertising. Obviously, if I got the BIG one I’d be more than delighted!

My major ad spend is on Written Word Media who host Freebooksy and Bargain Booksy. I choose to use Freebooksy via their series promotions. It is more expensive than promoting 1 book but the rewards are much better as I get the read-through. Sales are more lucrative the more books you have in the series, and you must have at least 3 books.

I also use ENT (ereader news today), Robin Reads and Fussy Librarian regularly. For other promo sites to prop up my bigger ones I use, Books butterfly, Red Feather Romance and Booksends. There are many others but for me they simply aren’t worth the investment.

Wendy – I’m lucky enough to get a Bookbub most months for my Historical Romance. This has been a game changer! I rarely get them for my contemporary Romance but always apply because you never know if this might the time they choose you.

ENT and Robin reads are my next 2 sites I use frequently and I’ll change up the lesser ones each month and fit them around the bigger ones.

You should work out your budget first and this will dictate which sites you should apply to.

Listen to the podcast for the rest of the discussion and other suggestions at http://selfpublishingauthorspodcast.com

David Gaughran and Nikolas Erik have a more in depth look at all the sites and their costs.

https://davidgaughran.com/best-promo-sites-books/

Keen to join the SPA Girls in a live workshop? Join our mailing list here and we’ll let you know the minute we have workshop bookings open. https://selfpublishingworkshop.co.nz/index.html

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