All In The Mind
Hook me baby one more time: the psychology of pop music
May 27, 2023
Music psychologist Tim and musicologist Jadey discuss the power of hooks in pop music. They explore the psychology behind hooks and the difference between hooks and earworms. They also discuss the universality of hooks, the concept of hookless songs in different genres, and the complex nature of pop music.
29:05
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Quick takeaways
- Hooks are defined as musical moments that stand out or are easily remembered, contributing to a song's catchiness and memorability.
- Hooks can turn into earworms, which are involuntary musical imagery that gets stuck in our heads, and the podcast explores the psychological mechanisms behind their encoding, storage, and retrieval in our memory.
Deep dives
The Power of Hooks in Pop Music
Hooks, those memorable musical moments that stand out, are the focus of this podcast episode. Music psychologists Dr. Tim Byron and Dr. Jady O'Regan explore what makes songs catchy and memorable, delving into the psychology of hooks in pop music. They discuss how hooks grab our attention, the balance between novelty and repetition, and the interplay between hooks and earworms. Through examples like "Baby One More Time" by Britney Spears and "Call Me Maybe" by Carly Rae Jepsen, they highlight the craft and complexity of pop music hooks. They also touch on how TikTok is changing the way hooks are conceived and the concept of hookless songs.
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