Product Agility Tamas Kokeny: Designing for Token Economics: Practical AI Cost Strategy and Experimentation - Productized 2025 TalkInTen
Product Agility Podcast — Live from Productized, Lisbon
We're delighted to be back at the outstanding Productized conference in Lisbon — a world-class event that brings together product leaders, designers and builders to share the latest thinking in product strategy and org design. We're honoured to partner with Productized and grateful to Bobcats Coding for making this Lisbon mini-series possible.
This short episode features a rapid-fire conversation about token economics, AI billing and the product design choices that change unit economics and route-to-market decisions.
Key topics discussed
- What token economics means for AI products and pricing.
- Agentic AI vs chat interfaces: complexity, cost and design trade-offs.
- When to optimise for cost vs when to prioritise learning and speed-to-market.
- Splitting problems into deterministic subproblems to reduce AI calls and cost.
- Essential skills: strategy, experimentation and logical problem decomposition.
[00:00:00] - Opening from Lisbon: Quick intro and why Productized is a must-attend conference for product leaders.
[00:01:30] - Why token economics matters: What founders and PMs should expect on their AI bill and its impact on pricing strategies.
[00:04:20] - Agentic workflows vs simple chat: How multi-agent or generative workflows multiply requests and costs.
[00:09:10] - Practical optimisation: Split problems, remove deterministic work, and avoid premature over-optimisation.
[00:13:55] - Skills to invest in: Strategy, experimentation, logical decomposition and cheap experiments.
Guest bio:
Tamas Kokeny — Co-founder, Bobcats Coding. Tamas leads Bobcats, a Budapest and Lisbon-based digital product studio specialising in AI engineering and end-to-end product development. He runs workshops on token economics and builds practical guidance to help teams design cost-effective AI products.
Thanks to Bobcats Coding for sponsoring our Lisbon sessions — check their AI Economics guidebook and resources at bobcatscoding.com.
Host Bio
Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.
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- iTunes - https://apple.co/3YvTX8p
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