Masters of Scale Rapid Response: Why Salesforce bought Slack, w/Salesforce's Bret Taylor
Dec 17, 2020
Bret Taylor, President and COO of Salesforce and a key architect behind the $28 billion acquisition of Slack, shares insights on the pivotal moment this partnership came to life during the pandemic. He discusses how their friendship and past experiences influenced their business strategies. Taylor highlights the shift to digital work tools and the necessity of resilience in adapting to change. He also explores the future of workplace dynamics, emphasizing that our choices will shape the blend of technology and human interaction in the office.
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Rapid Transformation
- Salesforce transformed into a fully remote company almost overnight due to the pandemic.
- Initial paralysis turned into action, starting with acquiring PPE for hospitals.
Pandemic Operating Model
- Salesforce adopted a pandemic operating model focused on participation, relevance, and enablement.
- They repositioned existing technology, like their CRM, for new uses like contact tracing.
Million Zoom Challenge
- Salesforce launched the "million Zoom challenge" to connect with customers during the pandemic.
- This initiative aimed to build trust and partnership by offering support during uncertain times.