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The Duct Tape Marketing Podcast

Stop Killing Ideas! Use "Yes, And" Instead of "No, Because"

Jan 16, 2025
21:40

John talks with Duncan Wardle, former Head of Innovation and Creativity at Disney. Duncan, who played a transformative role at Disney Imagineering, Pixar, Marvel, and Lucasfilm, shares how he fostered a culture of innovation that reshaped the guest experience, resulting in breakthroughs like the Magic Band. As the author of The Imagination Emporium: Creative Recipes for Innovation, Duncan unveils powerful tools for unlocking creativity, tackling challenges, and building "yes, and" cultures in organizations.

Today we discussed:

  • [00:00] Opening
  • [00:09] Introduction to Duncan Wardle
  • [01:00] Defining Innovation and Embedding a Culture of Creativity
  • [03:12] Embracing Innate Creativity
  • [04:48] The Future of Employability
  • [09:38] Collaborative Brainstorming Exercise
  • [12:43] Unlocking Creativity through Playfulness and Collaboration
  • [17:01] River of Thinking and Innovation


More About Duncan Wardle


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