The Duct Tape Marketing Podcast Stop Killing Ideas! Use "Yes, And" Instead of "No, Because"
In this episode of the Duct Tape Marketing Podcast, I interview Duncan Wardle, former Head of Innovation and Creativity at Disney. Duncan, who played a transformative role at Disney Imagineering, Pixar, Marvel, and Lucasfilm, shares how he fostered a culture of innovation that reshaped the guest experience, resulting in breakthroughs like the Magic Band. As the author of The Imagination Emporium: Creative Recipes for Innovation, Duncan unveils powerful tools for unlocking creativity, tackling challenges, and building "yes, and" cultures in organizations.
Today we discussed:
- [00:00] Opening
- [00:09] Introduction to Duncan Wardle
- [01:00] Defining Innovation and Embedding a Culture of Creativity
- [03:12] Embracing Innate Creativity
- [04:48] The Future of Employability
- [09:38] Collaborative Brainstorming Exercise
- [12:43] Unlocking Creativity through Playfulness and Collaboration
- [17:01] River of Thinking and Innovation
- Duncan Wardle's website - https://theimaginationemporium.com/
- Connect with Duncan Wardle on LinkedIn: https://www.linkedin.com/in/duncanwardle/
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