What are skin-whitening creams?

Believe it or not, the market for skin-whitening creams is rapidly expanding. Many people are using these products to obtain whiter skin, despite health authorities warning about how dangerous they can be.

Skin-whitening creams actually work by removing the surface layers of skin, or reducing the body’s production of melanin, the pigment which gives skin its colour. When their use is prescribed and supervised by a dermatologist, these creams can be useful in treating melasma, a skin condition where brown or grey patches develop on a person’s face.

But these products have now gone way beyond their intended medical use. In 2019, the United Kingdom’s Local Government Association said that skin-whitening creams should be “avoided at all costs”. Nevertheless, it’s estimated this industry will grow to be worth over $25bn by 2024!

The popularity of skin-whitening creams is partly down to a form of discrimination known as colorism. What that means is the lighter a person’s skin, the more privileged they are in society. Fashion and lifestyle magazines generally feature white people much more prominently than those of other ethnic backgrounds. On their covers and pages, white skin is sold as being a standard of beauty. Meanwhile, photographs of models are often retouched to make their skin look lighter. As you can imagine, colorism is leading millions of people to turn to skin whitening products, in order to change their appearance. It’s happening in many parts of the world, from Europe to Africa, to India.

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