#458: Process vs outcome-focused messaging - Tash Corbin, Heart-Centred Business Podcast

Full article and links available at: tashcorbin.com/458

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Today's podcast episode is quite a rant, but it's also practical to help you improve your messaging significantly. 

In this episode, I want to discuss the difference between process-focused and outcome-focused messaging, and how to incorporate a strong balance in your messaging so that you're not leaning one way or the other.

I'm going to talk about the pros and cons of each and talk about some of the risks of being overly focused on one over the other. I'm also going to break down some agitation, admiration, and yucky marketing strategies, and we'll probably get ranty about some things in between.

I've noticed in recent years that there has been a big move towards outcome-focused messaging in the online business space. But I want to break down what outcome-focused messaging is and why I think that it's not a better alternative to existing messaging strategies, and in fact, it's just a small part of the messaging puzzle.

...Show notes in full are at: tashcorbin.com/458

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