Your Law Firm - Lee Rosen of Rosen Institute How to make any marketing tactic work
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Oct 30, 2025 Broadcasting from a castle in Fort William, listeners learn about innovative AI tools like WonderChat, Tettra, and MyAskAI that enhance knowledge sharing. Quick insights emphasize the importance of sticking with a single marketing tactic at least 100 times for success. Lee shares insights on how consistent efforts, like running Divorce 101 workshops, can build a thriving practice. The podcast encourages persistence over chasing fleeting trends, illustrating that sustained marketing leads to compounding growth and a strong reputation.
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Castle Stay In Fort William
- Lee Rosen describes staying in a castle in Fort William, Scotland as a long-held dream come true.
- He emphasizes the experience feels authentic because of stone walls, turrets, and a full Scottish breakfast.
AI As An Index For Existing Docs
- Ned Day observes that AI tools can act as searchable indexes for your existing firm documentation.
- He highlights that modern tools remove friction by using documents where they already live.
Keep Documentation In Place
- Point your knowledge-base tool at your Google Drive, SharePoint, or Notion folder and leave files in place.
- This keeps your assistant up to date and avoids costly migrations or reformatting.