Personal Injury Mastermind

309. Joe Fried Reveals: The Truth About B2B vs B2C in Trucking Law (Replay)

Jan 23, 2025

25:49

Trucking litigation is one of the most sought-after practice areas in personal injury law. As the pioneer who helped establish board certification in truck accident law, Joe Fried reveals how he transformed a non-existent specialty into an elite practice area.

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Before Joe Fried, trucking litigation wasn't a recognized specialty. There were no billboards, no dedicated attorneys, and no community of experts. In this episode of Personal Injury Mastermind, the father of trucking litigation shares how total commitment to mastery built an entirely new field of law. From establishing board certification to uncovering $150M policies others missed, Joe's journey shows how hyper-specialization can create unprecedented opportunities in personal injury law.

We discuss:

How Joe created and defined trucking litigation as a specialty
Why choosing between B2B and B2C marketing defines your practice trajectory
Critical evidence preservation tactics that separate experts from generalists
The future of trucking litigation: telematics, Amazon logistics, and emerging sub-specialties
Building a nationwide referral network by demonstrating genuine expertise
When to handle a trucking case yourself vs bringing in specialized counsel
Real examples of uncovering massive policies others missed

Guest Details

Joe Fried pioneered trucking litigation as a specialty practice area and co-founded the Academy of Truck Accident Attorneys. He helped establish the first-ever board certification in truck accident law approved by the American Bar Association and has handled cases in over 40 states.