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The Business Storytelling Podcast

708: The role of creativity in advertising

Dec 16, 2024
23:32

James Hurman, founding partner of Previously Unavailable and author of "Future Demand," joins me on Episode 708 of "The Business Storytelling Podcast" to discuss how advertising with award-winning creative qualities leads to better results for brands than marketing without creativity.

Join us and grab a copy of his book here: https://amzn.to/3VtKkaY


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