The Google Ads Podcast Backend Numbers: Q&A Essentials
Accurate backend data on product margins and profitability is crucial for making informed decisions about which products to promote in your paid traffic campaigns. Without it, you could be wasting ad spend testing products that aren't profitable.
That's why it is important to know your backend numbers. This will allow you to prioritize pushing high-margin products first rather than just the best-selling products.
In this video, our account manager, Joshua Rugg, and Google Ads strategist, Caden Thompson, discuss the importance of backend data and how it can improve your profitability and help you become more efficient in using advertising budgets.
0:00 - Intro
3:24 - The importance of of backend data in decision making
6:55 - Strategies for increasing profitability
12:03 - Scaling recommendations
14:31 - Key takeaways
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Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.
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