Clients from Content 3 Simple Ways To Unlock Business Growth
4 snips
Oct 4, 2023 Discover how to handle competition, create a high-converting sales page, and choose the right business idea. Learn the impact of competition in the children's book influencer space and strategies to stand out. Explore tips to improve sales page conversion rates through better images, content placement, and social proof. Find out how to identify your target audience and focus on one thing that works for business growth.
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Competition Isn't Zero-Sum
- Success in audience/business growth is not zero-sum; others' success doesn't prevent yours.
- Focus on your unique perspective and differentiation, not just format similarity.
Play Up Your Differentiation
- Identify what differentiates your content: perspective, background, audience, and messaging.
- Emphasize those differences in your messaging to attract brands and followers willing to pay more.
Make Your Sales Page Feel Like A Product
- Use a stronger, product-like title and clearer first-line benefit to make the offer feel valuable.
- Replace grainy images, surface key content immediately, and add testimonials and video excerpts.