How Leaders Lead with David Novak #267: Michael Meldman, Founder and Chairman of Discovery Land Company – Be one of one in your category
Nov 27, 2025
Michael Meldman, founder of Discovery Land Company and co-founder of Casamigos Tequila, shares his secrets to creating standout brands. He emphasizes the importance of comfort and community in luxury resorts, while discussing the unique business model that prioritizes low-density living. Michael dives into the art of hiring talent and fostering growth through mentorship. He also reflects on his journey from blackjack to real estate and offers wisdom on patience and persistence as keys to leadership success.
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Consistency As The Core Brand Engine
- Consistency and continuous improvement define a lasting brand like Discovery Land Company.
- Michael Meldman prioritizes design and operation excellence to make each new project better than the last.
Making Golf Fun For Families
- Michael removed golf's strict dress code because his kids wouldn't wear collared shirts and he wanted golf to be fun for families.
- He added comfort stations and kid-friendly treats to keep families on the course longer.
Subsidize Experience To Sell Premium Real Estate
- Use your core amenity to sell the higher-value product rather than as a profit center.
- Meldman subsidized golf to accelerate real estate sales and premium pricing until sellout.