The Speaker Lab Podcast
How to Build A Content-Driven Speaking Business with Nathan Barry
Nov 19, 2024
Nathan Barry, creator of Kit, a platform empowering creators, talks about leveraging content to grow your speaking business. He emphasizes the power of building an email list, which can lead to more gigs and higher fees. Automation and segmentation are key for engaging your audience effectively. Nathan also shares practical tips on tailoring content, creating impressive demo videos, and the unique benefits of email communication over social media. Dive into how aligning your interests with content creation can amplify your visibility and bookings!
40:00
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Quick takeaways
- Creating a compelling marketing asset and building a solid email list are essential strategies for booking more paid speaking gigs.
- Leveraging both email for deep engagement and social media for visibility is crucial for enhancing audience connection and influence.
Deep dives
Key to Booking Paid Speaking Gigs
To successfully book more paid speaking gigs, it is crucial to focus on creating a compelling marketing asset. One effective strategy shared involved a speaker who managed to secure over $36,000 in paid gigs before launching a website. The importance of attending live training sessions to learn how to develop this marketing tool is emphasized, as it aligns with emerging trends in the speaking industry. Utilizing such training can provide valuable insights and practical steps to improve your booking rates and visibility.
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