The Speaker Lab Podcast cover image

How to Build A Content-Driven Speaking Business with Nathan Barry

The Speaker Lab Podcast

CHAPTER

Building Audience Engagement: Email vs. Social Media

This chapter contrasts the effectiveness of email communication with social media in cultivating a content-driven following. It emphasizes the depth of engagement that email can provide, alongside strategies for capturing email addresses and tailoring content through automation. Additionally, it highlights the evolving roles of speakers and creators in the digital landscape, the importance of segmentation, and the challenges of maintaining relevance and quality in content creation.

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