This keynote was given at the FEMSA FAMA conference in New Orleans in September 2023. FEMSA, the Fire and Emergency Manufacturers and Services Association and FAMA, the Fire Apparatus Manufacturer's Association meet each year to share ideas, work on projects and to help shape the future of the fire service. This keynote, "A Work in Progress". tells about the NFR story, our journey and then shifts focus on the marketing and media side of business.
