Entrepreneurs on Fire From Zero to HERO - How a First Time Entrepreneur Sold Everything to Transform an Industry with John Day: An EOFire Classic from 2022
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Aug 31, 2025 In this enlightening discussion, John Day, the founder of AV HERO, takes us through his inspiring journey from selling everything to launching the largest network of audio-visual experts in the U.S. He shares the mindset shift necessary to confront fears head-on, encouraging listeners to tackle their biggest challenges first. John reveals how the pandemic presented both obstacles and explosive growth opportunities for AV HERO. He also emphasizes the gig economy's role in offering flexibility and purpose, inspiring aspiring entrepreneurs to embrace their passions.
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From Panic To Peak Performance
- John Day struggled in commercial AV sales, felt like an imposter, and frequently panicked before meetings.
- A breakthrough came when he stopped performing and simply was himself, which launched his top-performing sales career.
Launch By Solving An Immediate Pain
- Use the gig economy to solve urgent local service gaps by connecting customers to vetted experts quickly.
- Be willing to bootstrap and take financial risks, like selling assets and converting retirement funds, to fund your launch.
Pandemic Launch Surprise
- AV Hero launched as California lockdowns began and instead of pausing they opened signups nationwide.
- The platform drew about 7,000 AV experts in weeks and became the largest US network almost immediately.