https://digiday.com/media/publishers-move-past-seeing-social-media-platforms-as-traffic-drivers/ https://www.nytimes.com/2023/04/19/technology/personaltech/tiktok-twitter-facebook-social.html https://digiday.com/media/how-the-social-traffic-that-gave-life-to-buzzfeed-news-ultimately-led-to-its-demise/
