Problem Solvers

Use the Right Words to Reach More People

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Jul 11, 2022
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ANECDOTE

Lomi's Origin

  • Lomi's origin lies in Pela Case, a compostable phone case.
  • Customer inquiries about composting the case led to Lomi's development.
INSIGHT

Target Audience

  • Lomi targets a wider audience than just eco-conscious composters.
  • It aims to address the broader issue of kitchen waste management.
ADVICE

Addressing Trash Pain

  • Identify specific "trash pain" points consumers experience.
  • Address these pain points to connect with a broader audience.
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