How to Shape the Conversation That You Have With Your Consumers

Lome is the world's first smart composter. The company has created a compostable phone case that can be recycled up to seven times, thanks to innovative sin solutions. Lome also offers access to green waste systems in cities with huge populations of people who don't have access to these systems. How does language drive perception? And how can you be more intentional about the words that you use? All this and more on CNN iReport at 8pm ET today.