

The outlook for AI and publishing in 2025
12 snips Jan 28, 2025
Pete Pachal, a seasoned news editor and author of The Media Copilot newsletter, dives into the compelling dynamics between AI and the publishing industry. He discusses the groundbreaking Deepseek model from China and its implications for the global media landscape. The conversation also highlights the challenges publishers face in adapting to basic AI applications, the evolving role of AI in journalism, and how user experiences in search are shifting. Pachal warns of potential misjudgments in the emerging AI market and emphasizes the need for balance between human authenticity and technological advancement.
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DeepSeek's Impact
- DeepSeek's lower cost makes AI more accessible, even for smaller publishers.
- This viability for scaled AI projects raises questions about influence, similar to TikTok.
Early Internet Fail
- Brian Morrissey recounts ordering Domino's pizza via the internet in 2000 for a Super Bowl party.
- The pizza never arrived, highlighting the early clunkiness of new technologies.
Agentic AI's Threat to Websites
- Agentic AI, by automating tasks, could make websites obsolete.
- Websites may become clunky intermediaries, similar to early e-commerce.