The Rebooting Show cover image

The Rebooting Show

The outlook for AI and publishing in 2025

Jan 28, 2025
Pete Pachal, a seasoned news editor and author of The Media Copilot newsletter, dives into the compelling dynamics between AI and the publishing industry. He discusses the groundbreaking Deepseek model from China and its implications for the global media landscape. The conversation also highlights the challenges publishers face in adapting to basic AI applications, the evolving role of AI in journalism, and how user experiences in search are shifting. Pachal warns of potential misjudgments in the emerging AI market and emphasizes the need for balance between human authenticity and technological advancement.
59:45

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • The introduction of DeepSeek could democratize AI access for smaller publishers by significantly reducing operational costs compared to American models.
  • Many news professionals currently utilize basic AI functionalities, indicating a gap between AI's potential and its actual integration into journalism.

Deep dives

The Impact of DeepSeek on AI and News

The introduction of DeepSeek, a new Chinese AI model, is seen as a potential game changer in the media industry, primarily due to its significantly lower operational cost compared to US models. With reported costs of approximately $5.6 million to develop versus the billions spent on American equivalents, DeepSeek could enable smaller publishers and media outlets to harness AI technologies that were previously financially unattainable. The discussion raises concerns about the ramifications of this shift, particularly relating to technological competition between the US and China and the implications of an open-source model that could potentially allow unrestricted access to data manipulation and bias in generative outputs. As AI systems like DeepSeek gain ground, traditional publishers may face increased pressure on their economic viability and operational efficiencies as they strive to keep pace.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode