The Rebooting Show cover image

The outlook for AI and publishing in 2025

The Rebooting Show

CHAPTER

The Rise of Cost-Effective AI and its Implications for Media Technology

This chapter explores advancements in digital advertising, highlighting Exco's new ad server designed for CTV and digital out-of-home media. The discussion further delves into China's DeepSeek AI model, comparing its cost-effectiveness to American counterparts and drawing historical parallels to the tech race initiated by Sputnik.

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