Ep. 159 [Podcast Showcase Series] - Katie Mleziva Interviews Alli Ball about Navigating Retail, from Allison Ball Consulting

To continue with our Podcast Showcase Series, we have an episode from Katie Mleziva, podcast host of real food brands, a podcast that gives great insights on food marketing and how to get your amazing brand on the shelf.

She will be interviewing Alli Ball, a well known retail consultant in the industry.

I don’t think I would do justice talking about Katie, as she’s been a recent friend and addition to the food industry podcast space. So I decided to do a quick interview with her, to learn about what she does, and why she decided to do a podcast. Enjoy!

Real Food Brands is a podcast that focuses on brand strategy concepts, and the main concept is to give actionable insights to scale food companies.

Some fun facts

Kaite started working at Kraft Foods and worked in the cheese industry in Wisconsin

I then started consulting. Didn’t start with food, but ended up in food because I really want to be part of the solution.

Katie has always had an entrepreneurial spirit, she used to draw “business plans” as a kid.

Katie wanted to blog, and someone told her that her skill set was perfect for podcasting.

Katie and I found out we had the same guest or the same company and that usually has to do with PR firms.

Katie recommends the following podcasts on her channel. She has solo episodes and guest episodes. For example: How to Find Your Unfair Advantage

Sponsor

This episode is sponsored by the West Coast Nuriv Music and Tech festival a free music festival on March 6th, or the day before Expo West opens its doors. We have bands like The Bombpops, Direct Hit, Dog Party (opened for Green Day tour, 2017), Get Dead and a "Mystery" Headliner! FAT Wreck Chords presents, NURIV 2019 at the E Sports Arena in Santa Ana. email: innovate.today@virun.com to get on the list and a chance for a VIP spot as well. invite your friends! If you want to sponsor, email customer.service@virun.com ..we have a few open spots for sponsorship.

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