The PricePlow Podcast #174: Glanbia Nutritionals Strength Platform: CreaBev, OptiATP, and the Future of Beverage Innovation
On Episode #174 of the PricePlow Podcast, Mike and Ben sit down with Rachel Schreck (Product Strategic Manager) and Brent Petersen (Vice President of Research) from Glanbia Nutritionals to explore the revolutionary Glanbia Nutritionals Strength Platform that’s transforming how we think about performance ingredients, especially in beverage applications. This powerhouse team brings decades of expertise to discuss four groundbreaking ingredients that finally solve the stability challenges that have plagued creatine and ATP supplementation in ready-to-drink formats.
The conversation dives into the science behind CreaBev® (the first beverage-stable creatine), OptiATPâ„¢ (encapsulated PEAK ATP® for energy drinks), Collametaâ„¢ (highly bioavailable marine collagen tripeptides), and TruCal® (a balanced bone health mineral complex). From Rachel’s journey through food science to Brent’s 25 years of dairy protein innovation, this episode reveals how Glanbia’s advanced encapsulation technologies are opening entirely new product categories for formulators and brands.
Beyond the technical breakthroughs, we explore real-world applications already hitting the market, including FitAid RX with CreaBev technology, and hear Mike’s personal collagen and glycine supplementation journey that led to immediate experiential benefits. This episode showcases how authentic ingredient innovation, combined with transparent partnerships like those with Basic Supplements and GR8 Lifestyle, is driving the next evolution in functional beverages.
https://blog.priceplow.com/podcast/glanbia-nutritionals-strength-beverages-174
Video: Glanbia Nutritionals Strength Platform Deep Dive
https://www.youtube.com/watch?v=sKU5126dPFw
Detailed Show Notes: Revolutionizing Beverage Stability with Glanbia Nutritionals
- (0:00) – Introduction to Glanbia Nutritionals Powerhouse Team
- (2:45) – Exploring Bioactives and Global Innovation Infrastructure
- (6:00) – Innovations in Protein Processing and Extrusion Technologies
- (8:30) – The Evolution of Creatine in Beverages: A Decades-Long Challenge
- (11:30) – CreaBev®: The Stability and Efficacy Breakthrough
- (14:45) – Consumer Experience and Product Development Philosophy
- (17:30) – OptiATPâ„¢: A New Frontier in Energy Drinks
- (29:45) – Exploring Beverage Applications of Protein Ingredients
- (32:00) – Understanding OptiATPâ„¢ Dosage and Claims in Beverages
- (35:30) – Innovative Beverage Formulations with OptiATPâ„¢
- (39:00) – Stability and Storage of OptiATPâ„¢ in Beverages
- (42:00) – Introduction to Collametaâ„¢: The Future of Collagen
- (45:00) – The Benefits of Tripeptides in Collagen Supplementation
- (50:00) – Glycine and Its Role in Energy and Recovery
- (52:30) – Heavy Metals in Collagen: Addressing Safety Concerns
- (53:45) – Innovations in Collagen Supplements and Market Opportunities
- (55:15) – The Appeal of Collagen Gummies and Consumer Preferences
- (57:30) – Exploring Other Applications for Collagen Beyond Supplements
- (58:30) – The Peptide Tr…