Speak Up: Develop Your Executive Presence & Leadership Communication Style

486: The Executive Presence Shortcut to Knowing What Senior Leaders Really Want to Hear (≠ Meeting Agenda)

Nov 14, 2025
Learn how to captivate senior leaders by focusing on what truly matters to them. Discover the 'Go-Rick' method to align your messages with stakeholder priorities. Find out why starting with emotional relevance can outshine technical data, and how to effectively frame messages around audience impact. Hear powerful examples of shifting perspectives from tech to real-world consequences. Elevate your communication skills by understanding the fears and motivations of decision-makers to enhance your impact.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

Start With Audience Impact

  • Clarity and facts alone don't persuade senior leaders under high stakes.
  • You must start with the audience's impact, not your solution.
INSIGHT

Facts Need A Stake To Land

  • Information is infinite and loses attention if not tied to stakes.
  • Filter facts through what protects jobs, wins clients, or increases revenue.
ANECDOTE

Farming Example: Frame Benefits, Not Features

  • A board director explained a slow-loading investment by describing faster payments and less product damage.
  • Once framed as direct benefits, regional farmers finally paid attention.
Get the Snipd Podcast app to discover more snips from this episode
Get the app