Domain Name Wire Podcast cover image

Domain Name Wire Podcast

Self-brokering at Afternic – DNW Podcast #527

Mar 24, 2025
Join Alan Shiflett, Senior Director of Domain Investor Product at GoDaddy, as he unveils the new self-brokering feature on Afternic. Discover how this initiative gives domain investors greater control and insights into buyer interactions. Alan discusses the Domain Discount Club's benefits and highlights the challenges of user experience during transactions. He also delves into innovative AI integrations that enhance communication in domain management and the steps taken to ensure a smooth self-brokerage experience. Tune in for insider tips on navigating the evolving domain landscape!
29:50

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • The self-brokering feature on Afternic empowers domain investors by giving them direct control over negotiations, fostering stronger buyer relationships.
  • GoDaddy's ongoing integration of AI tools aims to enhance domain management efficiency and improve user experience through automated processes.

Deep dives

Self-Brokering Benefits at GoDaddy

The self-brokering feature on GoDaddy's AfterNik platform allows domain investors to have greater control over their sales, enabling them to manage leads directly rather than relying solely on brokers. This approach appeals particularly to experienced sellers who prefer to negotiate prices and strengthen relationships with potential buyers. By implementing self-brokering, GoDaddy aims to cater to sellers who might feel restricted by traditional brokerage methods. The requirement of a premium Domain Discount Club membership ensures that only seasoned investors utilize this feature, thereby maintaining professionalism and accountability in transactions.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode