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Domain Name Wire Podcast
Self-brokering at Afternic – DNW Podcast #527
Mar 24, 2025
Join Alan Shiflett, Senior Director of Domain Investor Product at GoDaddy, as he unveils the new self-brokering feature on Afternic. Discover how this initiative gives domain investors greater control and insights into buyer interactions. Alan discusses the Domain Discount Club's benefits and highlights the challenges of user experience during transactions. He also delves into innovative AI integrations that enhance communication in domain management and the steps taken to ensure a smooth self-brokerage experience. Tune in for insider tips on navigating the evolving domain landscape!
29:50
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Quick takeaways
- The self-brokering feature on Afternic empowers domain investors by giving them direct control over negotiations, fostering stronger buyer relationships.
- GoDaddy's ongoing integration of AI tools aims to enhance domain management efficiency and improve user experience through automated processes.
Deep dives
Self-Brokering Benefits at GoDaddy
The self-brokering feature on GoDaddy's AfterNik platform allows domain investors to have greater control over their sales, enabling them to manage leads directly rather than relying solely on brokers. This approach appeals particularly to experienced sellers who prefer to negotiate prices and strengthen relationships with potential buyers. By implementing self-brokering, GoDaddy aims to cater to sellers who might feel restricted by traditional brokerage methods. The requirement of a premium Domain Discount Club membership ensures that only seasoned investors utilize this feature, thereby maintaining professionalism and accountability in transactions.
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