Boden's Head of Online Trade and eCommerce Nick Stragnell discusses everything eCommerce

Nick Stragnell is the Head of Online Trade and Experience at UK fashion business Boden, he owns the digital customer journey and is responsible for online annual sales revenue of £670m+ globally. We chat about how Boden strctures it's eCommerce team, the philosophy behind the business, migrating such a busy website, and why it all comes back to getting the details right at the end of the day.

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