Designing Customer-Centric GTM Strategies with Lexi Bohonnon

James Kaikis speaks with Lexi Bohonnon, Chief Revenue Officer at Roam, about how a solutions mindset in leadership drives business impact. Lexi shares her journey from solutions engineering to senior leadership, emphasizing how solutions-oriented professionals are reshaping GTM strategies. She discusses the value of aligning teams, breaking silos, and focusing on consistent customer value. Lexi also highlights her work at Roam, where frictionless, self-guided buying experiences redefine customer empowerment and satisfaction

Jump into the conversation:

(00:00) Welcome to the Episode

(01:00) Lexi’s career journey: From IBM to Yext and Roam

(07:20) The power of a solutions mindset in leadership

(15:30) Real-life example: Turning around a difficult client relationship

(21:45) Aligning teams and breaking silos with solutions thinking

(28:00) Redefining go-to-market with self-guided buying experiences

(35:10) The impact of monthly value models on customer engagement

This episode is sponsored by TestBox. Please visit www.testbox.com to learn more!

This episode originally premiered on The New GTM Playbook. Watch the original: www.testbox.com/gtm

Watch This Episode on YouTube: https://youtu.be/Irlw-fE3iJE

Follow Lexi on LinkedIn: https://www.linkedin.com/in/lexi-bohonnon-818b4418/

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