Masters of Scale

How design drives successful companies, with Sarah Stein Greenberg

101 snips
Aug 21, 2025
Sarah Stein Greenberg, executive director of Stanford's D School and author of 'Creative Acts for Curious People,' discusses how human-centered design fuels successful companies. She highlights strategies for improving product development and company culture through design. Greenberg shares innovative activities that enhance team creativity, explores AI's transformative potential in education and design, and illustrates design's impact on addressing systemic issues in sectors like health insurance. Her insights inspire creating meaningful solutions based on user needs.
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INSIGHT

Design Is About People And Context

  • Human-centered design tunes into human needs and context to create better solutions.
  • Design applies beyond visuals to teams, systems, and culture for broader impact.
ANECDOTE

Finding The D.School In A Trailer

  • Sarah joined the d.school as a grad student when it was experimental and in a trailer on campus.
  • She immediately felt she found her people focused on collaboration under uncertainty.
ADVICE

Use Wordless Conversations To Build Empathy

  • Try the Wordless Conversation to build empathy across remote teams using timed photos.
  • Convert those photos into a short video to deepen connection and shared understanding.
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