Masters of Scale How design drives successful companies, with Sarah Stein Greenberg
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Aug 21, 2025 Sarah Stein Greenberg, executive director of Stanford's D School and author of 'Creative Acts for Curious People,' discusses how human-centered design fuels successful companies. She highlights strategies for improving product development and company culture through design. Greenberg shares innovative activities that enhance team creativity, explores AI's transformative potential in education and design, and illustrates design's impact on addressing systemic issues in sectors like health insurance. Her insights inspire creating meaningful solutions based on user needs.
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Design Is About People And Context
- Human-centered design tunes into human needs and context to create better solutions.
- Design applies beyond visuals to teams, systems, and culture for broader impact.
Finding The D.School In A Trailer
- Sarah joined the d.school as a grad student when it was experimental and in a trailer on campus.
- She immediately felt she found her people focused on collaboration under uncertainty.
Use Wordless Conversations To Build Empathy
- Try the Wordless Conversation to build empathy across remote teams using timed photos.
- Convert those photos into a short video to deepen connection and shared understanding.
