209: David Cancel On Conversational Marketing And Sales

Our guest this week is David Cancel, CEO and Founder of Drift. David has spent a lifetime as an avid learner and found a way to understand not just sales, but human decision making and why things work. John and David are going to go deep into the ebbs and flows of being in sales today, the short-term versus the long-term and the cyclical world that we all live, buy, and sell in.