My Amazon Guy Amazon Advertising Filter Tip to Find Under-performing Products Lacking Impressions, CTR, or Clicks #44
Get Amazon Advertising Management at My Amazon Guy. You can search for campaigns, ads, keywords and product targets, and ad groups by entering all or part of the name in the search box at the top of the table. By layering multiple filters you can analyze specific performance drivers based on the benchmarks you set.
To search in the campaign manager:
Navigate to the campaign manager.
Navigate to the page you'd like to search within, such as campaigns, ad groups, ads, targeting, or negative targeting.
Click the search box at the top of the table.
Type all or part of the campaign, ad, or keyword name and press Enter.
Click Filter by and choose a filter.
Select your filtering criteria from the options presented. Often this consists of a range for the filter (such as greater than or less than), and a value.
Click Save to create the filter.
Review your filtered results and modify the filter as needed.
Edit your campaigns as needed by clicking any editable fields in the table.
Note: You can choose which columns show in the campaign manager. To change the settings, click Columns, then Customize Columns on the right side above the table.
List of Amazon Advertising Filters
Type
Targeting
Budget
Impressions
Clicks
CLickthrough rate (CTR)
Spend
Cost-per-click (CPC)
Orders
Sales
Advertising cost of sales (ACOS)
NTB Orders
% of orders NTB
NTB sales
% of sales NTB
Almost or out of budget
Portfoli
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