We often use the words marketing and advertising interchangeably. But while advertising is a component of marketing, marketing itself refers to your ability to attract and keep a customer.

Which are you investing time in?

In this episode, I interview Wayne Mullins, Founder at Ugly Mug Marketing, about why your marketing strategy is messed up, how to turn customers into evangelists, and an ancient marketing framework that works every time.

Listen in as we discuss:

• Why marketing doesn’t have to be the confusing mess it often is
• The AIDA marketing framework from over a century ago
• How to make your place your platform
• Wayne’s controversial advice to professionals who want to accelerate

Check out this resource we mentioned:

• Wayne’s book is Full Circle Marketing 

Now that you know that marketing doesn’t have to be so frustrating, are you ready to learn some practical strategies to implement to make it start running smoother? Check out the full list of episodes: The B2B Revenue Executive Experience.

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver