Build with Leila Hormozi How Heidi Somers Built a $100M Business From Her Living Room | Ep 260
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Apr 7, 2025 Heidi Somers, a fitness influencer and entrepreneur behind the Buff Bunny Collection and Grounds app, shares her inspiring journey from social media to a $100M business. She discusses the importance of resilience, navigating business relationships with family and friends, and finding work-life balance. Heidi emphasizes strategic hiring, storytelling for marketing, and the emotional challenges of entrepreneurship. She also delves into mental health and how personal experiences can shape leadership, giving insights into overcoming fears to grow both personally and professionally.
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Leveraging Google for Business
- Utilize Google extensively for research and learning in unfamiliar industries.
- Heidi Somers, with a biology background, learned marketing, customer service, and operations through Google.
Pink Legging Vision
- Heidi's initial product vision was a pink legging, embodying empowerment for women in the gym.
- Driven by personal experience, she focused on making high-quality workout apparel.
Hiring Friends and Family
- Avoid hiring friends and family to maintain professional boundaries and protect relationships.
- While initial help from friends was appreciated, it created challenges in setting expectations and giving feedback.