How Important is it to Have a Good Logo?

[00:25] Today’s topic: The Importance of a Good Logo.

[00:31] The logo for Nike was very cheap initially.

[00:43] When Pepsi rebranded it cost them $1 million.

[00:52] Do not spend a lot on your logo when you are just starting.

[01:03] If you are a big brand like Nike or Pepsi, spending on your logo makes more sense.

[01:18] Spending on a logo is not as important and you can always change it later on.

[01:51] There is a lot more risk involved in rebranding so spending more is sensible.

[02:15] In most cases, modifying your logo will not make you more money.

[02:36] That’s it for today!

[02:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

How Important is it to Have a Good Logo? | Ep. #1482