The Best One Yet

BONUS 🤤 “The Food Pod” — Our Best Food stories from 2024

Dec 26, 2024

Dive into the fascinating world of food as Haribo Gummy Bears tops the candy charts with a century-old formula. Discover the bubble tea craze as IPOs bloom, but beware of a potential Bubble Tea Bubble. Meanwhile, Shake Shack defies the odds, showing that perception can drive success even in tough times. Enjoy quirky insights into culinary innovations and personal stories during the holiday season, all while navigating economic challenges and evolving tastes!

24:11

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Episode notes

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Quick takeaways

Netflix's strategic rental of NFL football rights for Christmas signifies a major shift in streaming towards live sports offerings.

Taylor Swift and Sabrina Carpenter's multiple album versions reflect a growing trend in the entertainment industry towards customization and consumer engagement.

Deep dives

Netflix's Christmas Gift to Viewers

Netflix has secured NFL football rights for Christmas Day, marking a significant shift in the streaming service’s strategy as it moves from merely streaming content to creating exclusive live sporting events. Rather than purchasing the rights outright, Netflix is opting to rent them, allowing the platform to expand its entertainment offerings without the heavy commitment of a full acquisition. This decision not only aligns with the growing trend of streaming services embracing live sports but also positions Netflix to attract a wider audience during the holiday season. By featuring high-profile games, Netflix aims to capitalize on the viewership spike during Christmas, further enhancing its competitive edge in the streaming landscape.

Intro

2min

The Kissing Recession and Entertainment Trends of 2024

2min

Gummies, Trends, and Love

13min

Value Perception in Fast Food and Economic Challenges

8min

Navigating Economic Challenges and Culinary Innovations

3min

(Warning: You’re gonna need 8 napkins for this episode):

#1. Haribo Gummy Bears is now the biggest candy business on earth… because it’s done the same thing for 100 years. (1/22/2024)

#2. The hot new IPO this year? It’s Bubble Tea… Boba tea chains are IPO’ing for billions, but Bubble Tea may face a Bubble Tea Bubble. (5/6/2024)

#3. While all the other food chains struggled this year, one didn’t: Shake Shack… The $10 Shackburger proves perception overpowers prices. (8/5/2024)

Share this episode with the next person you’re eating dinner with… or your hungriest buddy.

We’ll be back on Monday, January 6th, with our regular TBOY podcasts. But look out for more bonus pods from us dropping over the holidays.

And if you crave more business storytelling from us? Check out our weekly deepdive show: “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with. From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

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