Value Perception in Fast Food and Economic Challenges

(Warning: You’re gonna need 8 napkins for this episode):

#1. Haribo Gummy Bears is now the biggest candy business on earth… because it’s done the same thing for 100 years. (1/22/2024)

#2. The hot new IPO this year? It’s Bubble Tea… Boba tea chains are IPO’ing for billions, but Bubble Tea may face a Bubble Tea Bubble. (5/6/2024)

#3. While all the other food chains struggled this year, one didn’t: Shake Shack… The $10 Shackburger proves perception overpowers prices. (8/5/2024)

Share this episode with the next person you’re eating dinner with… or your hungriest buddy.

We’ll be back on Monday, January 6th, with our regular TBOY podcasts. But look out for more bonus pods from us dropping over the holidays.

And if you crave more business storytelling from us? Check out our weekly deepdive show: “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with. From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

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