Chris Duff shares the origin story of Serious Land Capital, inspired by the character Logan Roy from the show Succession. He discusses the importance of branding and how it reflects the values of being a 'serious person' in business. Chris emphasizes that while branding is important, the focus should be on delivering value and doing the actual work. He encourages a light-hearted approach to branding, reminding listeners that life is not overly serious.

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How Logan Roy Built My $M Land Empire | Ep. 147 | Get Serious with Chris Duff