SaaS Interviews with CEOs, Startups, Founders Founder uses Genius Playbook to hit $1M revenue with no employees
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Dec 24, 2025 Join Andrew Fennell, founder of Standout CV, as he shares how he built a successful resume builder that pulls in millions of visits—without any employees! He discusses his SEO-driven strategies, revealing how content can outperform ads in competitive markets. Andrew dives into the shift from one-time payments to subscription models that skyrocketed his revenue. He also shares clever tactics for reducing churn and maximizing lifetime value, alongside effective digital PR campaigns that landed him major media coverage. A must-listen for aspiring SaaS entrepreneurs!
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From Freelance CV Writer To SaaS
- Andrew started as a freelance CV writer and transitioned his service into a content-driven website then an app.
- He iterated from advertising revenue to building a subscription product after gaining traction.
Do Your Own SEO, Not Fiverr Backlinks
- Learn SEO yourself instead of buying low-quality backlinks from marketplaces.
- Create helpful content and build the right backlinks through persistent effort.
Switch One-Time Purchases To Subscriptions
- Avoid one-time payments if you need recurring revenue; switch to subscriptions.
- Subscriptions dramatically increased lifetime value compared to single purchases.