Only Trump Stirs Twitter More Than This Sports Brand

Bleacher Report Chief Executive Officer Howard Mittman joins Scott Soshnick and Eben Novy-Williams to discuss a host of issues related to the business of sports, including his digital media company's popularity on Twitter. According to Mittman, Bleacher is the No. 2 most engaged account on Twitter, sandwiched in-between President Trump and Ariana Grande. Bleacher focuses on sports and culture, and its audience on social media has an average age of about 26. Mittman discusses how Bleacher goes about finding customers, what the company does with user data, and what the landscape of legalized sports betting in the U.S. means for his platform. Mittman also talks about live rights, partnerships, ESPN and The Athletic.

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