Lipstick on the Rim

Fashion Royalty and Ultimate Tastemaker, Lauren Santo Domingo, Puts Her Stamp on the Most Extravagant Beauty Indulgences and the Best People, Places, and Things

Feb 28, 2023
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ANECDOTE

From Model To Visionary Editor

  • Lauren Santo Domingo moved from modeling to Vogue editing after realizing she loved shaping shoots and leading teams.
  • That editorial experience taught her vision, teamwork, and the belief that creating beauty is worth pursuing.
INSIGHT

Trunkshow Model Modernized

  • Moda Operandi solved the runway-to-customer gap by connecting customers directly to designers via preorder trunkshows.
  • This model capitalized on fast changing shopping habits and influencer-driven demand.
ADVICE

Amplify Talent, Don’t Gatekeep

  • Share and champion creators instead of hoarding discoveries; editorial impulse should be to amplify talent.
  • Use platforms to scale recommendations so niche designers reach global customers.
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