Ryan Tedder | The Incredible Business Savvy Behind this Musical Savant | Podcast series / Marketing
Mar 31, 2020
auto_awesome
Ryan Tedder, a singer, songwriter, musician, and record producer, shares his impressive career in the music industry. Topics include choosing between acting and music, the significance of caution in professions like pilots and surgeons, collaboration in various career aspects, creating TV and music shows for kids, taking risks, introducing Mad Tasty drinks, investing in CBD, and the importance of attention to detail in business ventures.
Ryan Tedder developed a deep understanding of CBD and its effects on the human body, leading to the creation of his own CBD-infused water beverage.
Strength in numbers and surrounding oneself with smart and talented people can help mitigate risks and increase the chances of success in creative endeavors.
Creating a unique and appealing product, such as Madtasty CBD-infused water, requires prioritizing taste, visual appeal, and giving back through a one-for-one model.
Deep dives
The Frustration of Working in the Music Industry and the Desire to Create
During a period of frustration with the songwriting process and the music industry, Ryan Teder sought a new creative outlet. He had a strong urge to create despite not booking songwriting sessions for 90 days. In that time, he reconnected with Joel and Jesse Stanley, founders of Charlotte's Web, a CBD company. As he dove into researching CBD and hemp, Teder discovered the potential health benefits and medicinal properties of CBD. He explored different CBD-infused beverages in the market and realized their calming effects. This sparked his interest in developing his own beverage.
Understanding the Benefits of CBD and the Endocannabinoid System
Through extensive research and listening to podcasts, Ryan Teder developed a deep understanding of CBD and its effects on the human body. He learned about the endocannabinoid system, present in all humans, which is positively influenced by introducing CBD. Teder discovered that CBD could help reduce anxiety, decrease inflammation, and offer other health benefits. Armed with this knowledge, he became more motivated to create a beverage infused with CBD, recognizing its potential impact on improving overall well-being.
Venturing into the Competitive Market of CBD Beverages
Despite the highly competitive nature of the beverage space, Ryan Teder decided to take on the challenge of creating his own CBD beverage. He wanted to provide a product that delivered the potential benefits of CBD without the negative effects of sugar or calories. With his understanding of CBD and its impact on the endocannabinoid system, Teder sought to develop a beverage that was all-natural, hydrating, restorative, and had a delicious flavor. This led him to create Madtasty, a CBD-infused water beverage with zero sugar, no calories, and 20 milligrams of hemp extract. Through this venture, Teder aimed to offer a unique and appealing option in the ever-growing market of CBD beverages.
Strength in Numbers and Risk Mitigation
The speaker highlights the importance of strength in numbers when pursuing creative endeavors, using the example of a film production company in South Korea. He emphasizes the need for risk mitigation, stating that he aims to 'idiot-proof' his various projects by surrounding himself with smart and talented people. While he acknowledges that not all of his endeavors will be successful, he believes that by diversifying his projects and considering return on time (ROT), he can maximize his chances of success while maintaining a balanced family life.
The Creation of Matt Tasty and the Importance of Details
The speaker shares his journey in creating a new beverage called Matt Tasty, which combines his love for CBD, flavored sparkling water, and a cause. He explains that the beverage had to taste better than other sparkling water brands on the market and have a negligible amount of calories. He also emphasizes the importance of the brand's aesthetic, wanting it to be visually appealing like a piece of street art. Additionally, he discusses his commitment to giving back through a one-for-one model, partnering with a clean water charity to build wells for every can of Matt Tasty sold.
Tedder's production and songwriting work has proven commercially successful. "Apologize", performed by his band OneRepublic, "Bleeding Love", performed by Leona Lewis, and "Halo", performed by Beyoncé, all made it to the list of best-selling singles of all time.
Get a short note from me each week with what I've learned from interviewing some of the smartest people in the world -- the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip:
